Design View, Andy Rutledge

Design = preparation + information + X + opportunity. ” Yeah, x is a bit hard to define. Even so, that still doesn’t explain how the idea/concept/solution springs forth from the ether.

So how do you explain this to the client? You could try, “Okay, the total will be $4,500. I’ll review what we’ve discussed and these reference materials, spend 30 hours thinking about things, staring at the ceiling, maybe take a walk in the woods, and hopefully something awesomely perfect will come to mind sometime during that process. But right now I’ll need a 50% deposit.”

No, the client is not purchasing process. They’re purchasing the expertise and successful track record of an individual or team. They’re purchasing your attention, education and ability.

Read more over at Andy Rutledge's brilliant designview »

Make sure to read the article Logo Misapplication as well »