Stat Attak shirts - T Brodahl and crew

Saturday, March 17, 2007





We were perusing NationMaster, checking out statistics on various nations, something we do quite often here at the Stolen Headquarters, when we came across "Life Expectancy at Birth." Andorra was the highest with 83.51 years, and all the way at the bottom was Mozambique with 31.1 years. This shocked and horrified us, especially since the average age of our small company is just under 28 years old.

We spent the next couple of weeks telling this horrible statistic to everyone we met. Everyone we told was as shocked and appalled as we were. We quickly realized that telling people individually was gonna take too long, so we came up with the idea of StatAttak - a t-shirt line based on statistics that people should be aware of. This way people would become walking billboards for these stats, and they would help spread the word. The hope is that once you see these numbers, you can't help but want to change them.

Since Mozambique was the country that inspired all of this, the Sons of Stolen are putting 20% of the money from the sale of the shirts towards building an orphanage in Mozambique. Instead of giving the money to a charity, we will go to Mozambique with a group of volunteers from the design industry and build an orphanage from the ground up. We hope that this will help us better understand Africa and that a personal interaction with the local population will inspire everyone involved to keep working towards solutions to the many problems facing that continent.

Statattak ยป

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