«A while ago, I was designing the identity for a large, fashion-oriented organization. It was time to decide which typeface we'd use for their name. Opinions were not hard to come by: this was the kind of place where people were not unused to exercising their visual connoisseurship. But a final decision was elusive.
We decided to recommend a straightforward sans serif font. Predictably, this recommendation was greeted by complaints: it was too generic, too mechanical, too unstylish, too unrefined. I had trouble responding until I added two more elements to the presentation. The first was a medium weight, completely bland, sans serif "C." "Does this look stylish to you?" I would ask. "Does it communicate anything about fashion or taste?" Naturally, the answer was no.
Then I would show the same letter as it usually appears as the first in a six-letter sequence: CHANEL. "Now what do you think?"
It worked every time. But how?»
Excellent article by Michael Bierut »While you´re at it dip into this one by Paul Rand as well »
3 Comments:
Hey Radio Indie Pop Person,
Falcon is a new group you can now hear by pressing the 'Featured Favorite Unsigned Artist' button. Their influences remind me of Flaming Lips, Super Furry Animals, and Longwave. You can get more info at http://www.falcontheband.com/.
Motel Creeps is a new group you can now hear by pressing the 'Featured New Artist Debut Release' button. Their influences remind me of The Verve, Echo & The Bunneymen, and vocalist Jim Morrison. You can get more info at http://www.motelcreeps.com/.
Thom Yorke (Radiohead) has a brand new solo album you can hear by pressing the 'Album of the Month' button. It is quite pretty...
There are now over 3,500 different songs playing every week from over 400 different artists. Almost 1 out of every 3 songs are from unsigned bands or are from artists on very tiny record labels.
If you like what we play, please pass our link along to your friends.
Connecting the indie rock world....
http://www.Radio-Indie-Pop.com
You have a great summer too!
Hello - im from Johannesburg South Africa - i enjoyd your blog, cheers. check mine out if you got some time - enjoy the summer mine is on its way soon.
www.meatmania.blogspot.com
Post a Comment
<< Home